Wynwood

An Artistic Intervention

From 2005 to 2010, Goldman Properties acquired more than 25 properties in Wynwood, an industrial neighborhood of Miami that for fifty years had served as the third largest garment district in the United States. The area had fallen into decline because of globalization. The streets were desolate, and vacant and abandoned warehouses had become large-scale canvases for graffiti artists.

Goldman Properties saw the future: a neighborhood where art, culture and hospitality could intersect and serve as the center for the budding class of creative entrepreneurs. The team oversaw a master plan to create an artistically driven, tasteful and design-inspired pedestrian community. Goldman Properties was instrumental in establishing a Business Improvement District as well as the Wynwood Design and Review Committee, ultimately working to rezone the neighborhood at an appropriate scale.

By launching the Wynwood Walls and several restaurants, and by attracting and/or seeding other distinctive businesses such as Panther Coffee, Zak the Baker, and The LAB coworking, and Walt Grace “cars and guitars,” Goldman Properties recognized that “play” would have to precede “work” and “live” in the sequence of neighborhood placemaking. Today, Wynwood is viewed as the gold standard for a true live, work, play community.

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